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In a landmark move spotlighting the intersection of travel, technology, and sustainable growth, the United Nations World Tourism Organization (UN Tourism) has unveiled its Global Artificial Intelligence Challenge, poised to reshape the future of tourism through deep-tech innovation. Launched in late 2024, the challenge seeks to bring start-ups and scale-ups into the heart of tourism transformation, offering AI-driven solutions that span everything from destination branding to operational efficiency and education.
Published: Sat, 08 Nov 2025 10:35:47 +0000
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Tourism is entering a new era—one defined not only by destinations but by data, intelligence, and human connection enhanced through technology. This transformation takes the global spotlight in Riyadh, as the 26th UN Tourism General Assembly (UNTGA 2025) convenes under the forward-looking theme, “AI-Powered Tourism: Redefining the Future.”
Published: Sat, 08 Nov 2025 10:23:45 +0000
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RateGain Travel Technologies Limited, a global provider of AI-powered SaaS solutions for the hospitality and travel industry, today announced the completion of its acquisition of Sojern, the leading AI-powered marketing platform built for hospitality. The transaction brings together two complementary forces in travel technology, RateGain’s expertise in Martech, revenue optimization and distribution with Sojern’s demand generation and traveler engagement capabilities, to create one of the most comprehensive AI-powered growth platforms, serving 13,000 customers in the Americas, Europe, Middle East and Africa, and Asia Pacific.
Published: Fri, 07 Nov 2025 07:20:32 +0000
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Artificial intelligence is a net positive for travel, according to a show-of-hands after a lively debate which rounded off the Technology Summit at this year’s WTM London. The role of AI in travel was debated by two teams of three. Those agreeing with the proposition – AI is the enemy of travel – were led by Stephen Joyce from Protect Group, with the dissenters led by Christian Watts of Magpie Travel.
Published: Thu, 06 Nov 2025 12:31:07 +0000
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In a pivotal discussion, H.H. Princess Sara bint Salman Al‑Saudi Al‑Saud and Mr. AlHamdan outlined how Saudi Arabia is stepping into the global tourism spotlight by hosting the 26th UN Tourism General Assembly in Riyadh (7-11 November 2025) — coinciding with the 50th anniversary of the UN tourism body. They emphasised Saudi’s intent to leverage this milestone to showcase its transformation under Vision 2030, and to set a new course for the industry under the theme “AI-Powered Tourism: Redefining the Future.” The roundtable highlighted three core areas of focus: deepening international collaboration across 160+ member states; embedding artificial intelligence and sustainable innovation into the travel ecosystem; and using the event as a platform to accelerate Saudi’s role as a global tourism hub and model of responsible growth.
Published: Thu, 06 Nov 2025 12:01:00 +0000
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The second day of World Travel Market London 2025 welcomed the main sessions of this year’s DEAI Summit. It also saw more discussions on AI, sustainability and marketing and touched on how humour can be used to sell travel.
An early session in the DEAI Summit highlighted ‘inclusion fatigue’ and political resistance to diversity initiatives.
“There is definitely a rollback that is making it more challenging,” said Joanna Reeve, of tour operator Intrepid Travel. But she suggested travel could make us feel connected to other cultures so “there’s less of ‘us and them’ and more ‘us’.”
Published: Thu, 06 Nov 2025 07:54:51 +0000
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Released in the same week that International Airlines Group announces its latest results and the global travel community convened for World Travel Market London, a new report from Raven has set out a bold vision for the future of aviation.
Published: Wed, 05 Nov 2025 18:15:11 +0000
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RMS, a leading hospitality platform for hotels, motels, serviced apartments and campgrounds, has today announced a new integration with cloud-based point-of-sale provider Epos Now to enhance operational efficiency by connecting front-of-house transactions with RMS’s robust property management system.
By syncing guest billing and POS transactions in real time, the integration reduces manual data entry and reconciliation errors while giving operators a unified view of guest spend across accommodation, food and beverage and other outlets.
Published: Wed, 05 Nov 2025 11:44:17 +0000
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New research reveals key trends shaping hotel technology investment, satisfaction, and strategy, and a clear shift toward Best-in-Class integrated systems over All-in-One platforms.
Published: Wed, 05 Nov 2025 11:06:15 +0000
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Partnership reinforces Brazil’s role in Netflix’s global strategy to promote destinations and cultures through storytelling; the guide is available at cometobrasilwithnetflix.com.br
Published: Wed, 05 Nov 2025 09:36:57 +0000