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On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From 3 to 5 March, on its sixtieth anniversary, the World’s Leading B2B Travel Trade Show gathers nearly 6,000 exhibitors from more than 160 countries, underscoring its role as the main marketplace for international dialogue, economic prospects and strategic tourism issues of the future.
Published: Mon, 02 Mar 2026 16:21:56 +0000
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This week in Berlin, as the vast halls of ITB pulse with the energy of the global travel industry, Saint Lucia is asserting its presence with quiet confidence. Against the backdrop of the world’s leading travel trade show, the island is sharing a story that goes far beyond sun‑drenched beaches—one rooted in nature, culture and a clear vision for the future of tourism.
“ITB Berlin gives us a powerful platform to connect, to listen and to share who we are as a destination,” said an SLTA spokesperson. “Saint Lucia is not just a place to visit—it’s a place to feel, and that’s a message that resonates strongly with today’s travellers.”
Published: Mon, 02 Mar 2026 15:58:23 +0000
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There are destinations that whisper their appeal, and then there is Jamaica—an island that speaks in rhythm, colour, and warmth long before you arrive. From the moment the trade winds carry the scent of salt and spice, Jamaica announces itself not simply as a place on the map, but as a feeling: vibrant, soulful, and endlessly alive.
This spirit travelled far beyond the Caribbean this year, finding its way to the heart of Europe at ITB Berlin, where Jamaica’s tourism presence felt less like an exhibition stand and more like an open invitation. In a hall buzzing with global possibility, the island stood out not by shouting, but by moving—through music, storytelling, and the unmistakable pulse of its culture.
Published: Mon, 02 Mar 2026 12:23:59 +0000
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Travel Promoters has announced its appointment as Sales & Marketing representatives for Mhondoro Safari Lodge & Villa, located within South Africa’s Welgevonden Game Reserve in Limpopo Province.
Published: Mon, 02 Mar 2026 11:22:20 +0000
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Minor Hotels, an international hotel owner, operator and investor with more than 640 properties in 59 countries, has announced the signing of the NH Collection Pemba Island Resort in Tanzania.
Developed in continued partnership with Infinity Developments, the owning entity behind Anantara Zanzibar Resort & Residences—an ultra-luxury project currently under construction—the new signing reinforces a shared commitment to elevating hospitality standards across the region. Scheduled to open in February 2030, the new property marks a strategic expansion of the NH Collection brand into the Zanzibar archipelago and further strengthens Minor Hotels’ growing presence across East Africa.
Published: Mon, 02 Mar 2026 10:55:45 +0000
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There are destinations that sell holidays, and then there are destinations that sell dreams. The Maldives has long belonged to the latter category—an archipelago of imagination where turquoise lagoons meet powder‑white sands and time seems to slow to the rhythm of the tides. This year, that dream is making a confident appearance in the heart of Europe as Maldives Tourism takes centre stage at ITB Berlin, the world’s most influential travel trade show.
Published: Mon, 02 Mar 2026 10:54:49 +0000
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As ITB Berlin brings the global tourism industry to Germany, new analysis from Data Appeal and Mabrian reveals a clear behavioural pattern shaping German outbound travel: travellers are prioritising destinations where cultural heritage and outdoor appeal go hand in hand.
Published: Mon, 02 Mar 2026 10:45:30 +0000
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As the doors open this week at Messe Berlin, the familiar early‑March ritual returns: thousands of travel professionals converging on the German capital for ITB Berlin, the world’s leading travel trade show. This year’s edition feels especially charged. ITB Berlin 2026 not only marks the fair’s 60th anniversary, but arrives at a moment when global travel is buoyant yet uneasy—growing strongly, while navigating geopolitical tension, technological disruption and a renewed debate about tourism’s role in the world.
For three days, from 3–5 March, Berlin becomes a microcosm of the travel industry at large: hopeful, innovative and pragmatic in equal measure.
Breaking Travel News and its team will be there across all three days covering the latest stories as they happen and conducting live interviews across every sector.
Published: Mon, 02 Mar 2026 10:14:22 +0000
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GO7, the growth platform for airlines, has today announced the launch of Orchestrated Virtual Interlining, which enables carriers to sell connected journeys that feel like interlining – without the costs and complexity of traditional agreements.
Published: Mon, 02 Mar 2026 10:11:55 +0000
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Aven Hospitality (formerly Sabre Hospitality Solutions) and Protect Group today announced the go-live of Refund Protect within the Aven Hospitality Booking Engine, enabling hotels to offer guests the option to upgrade to a refundable stay at checkout.
Hotels can now activate and manage Refund Protect through the Protect Group Onboarding Platform, enabling a streamlined, tech-led launch.
Published: Mon, 02 Mar 2026 09:55:39 +0000