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Loyalty programs remain deeply embedded in how travelers plan, book and experience travel, but a new 3-part research series from Phocuswright shows that heavy participation does not necessarily translate into consistent brand usage.
Instead, travelers are navigating an increasingly complex rewards economy strategically, prioritizing value, convenience and fit over long-term brand devotion.
According to Phocuswright’s latest consumer research, 84% of leisure travelers engaged in at least one loyalty “gaming” behavior in the past 12 months, underscoring how normalized optimization has become across points, miles and status programs.
Published: Mon, 09 Feb 2026 10:02:06 +0000
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Turkish Airlines Holidays, an all-in-one vacation platform of the flag carrier, further reinforces its presence across Europe with the launch of dedicated local websites in Ireland, Poland, Romania, Luxembourg, Denmark and Sweden. The new websites build on existing operations by bringing a broader and integrated range of services together under a single digital platform in each market.
This step marks an evolution of Turkish Airlines Holidays’ presence in these markets, shaped through changing customer expectations and growing interest in holiday packages
Published: Mon, 09 Feb 2026 08:41:56 +0000
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Singapore Airlines (SIA) will launch four-times weekly non-stop flights between Singapore and Riyadh, Saudi Arabia in June 2026. The Airline will operate the medium-haul variant of its Airbus A350-900 aircraft, which is configured with 303 seats in two cabin classes: 40 in Business Class and 263 in Economy Class.
Published: Mon, 09 Feb 2026 08:36:48 +0000
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As the Year of the Horse approaches, Shangri-La Group (“Shangri-La” or “the Group”) invites guests around the world to celebrate Spring Festival through a series of immersive online and in-person experiences. Central to the celebrations is the launch of 88-Night Global Stay Giveaway, alongside a creative collaboration with renowned contemporary artist Chen Fenwan. Through artful reinterpretations of traditional crafts of revolving lanterns and intricate paper-cutting, Shangri-La is crafting festive moments that bridge heritage and innovation. Paired with bespoke offers, culinary indulgences, an interactive game with daily prizes, the campaign is designed to offer business, leisure, and family travellers a unique way to welcome a new year of renewal and abundant blessings.
Published: Mon, 09 Feb 2026 08:30:34 +0000
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Chef Victor Rosado brings authenticity, technical excellence, and a storyteller’s perspective to the resort’s food and beverage program at Four Seasons Resort and Residences Puerto Rico. His approach highlights Puerto Rico’s vibrant flavours and local ingredients, reinterpreting time-honoured traditions with refinement and a modern sensibility.
Published: Mon, 09 Feb 2026 08:26:39 +0000
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Radisson Individuals has officially entered the Spanish market welcoming to its portfolio Blau Gran Hotel Las Caldas, a member of Radisson Individuals and Blau Hotel Las Caldas, a member of Radisson Individuals, two wellness-focused properties set in the serene Las Caldas valley, only minutes from Oviedo. The landmark debut underscores Radisson Hotel Group’s commitment to expanding character-led hospitality in stand-out destinations.
Published: Mon, 09 Feb 2026 08:20:57 +0000
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IHG Hotels & Resorts (IHG) today announced the conversion of Holiday Inn Express & Suites Queenstown to voco Queenstown, partnering with asset owner, developer and manager, Pro-invest Group, to reposition the highly regarded, centrally located hotel within IHG’s premium portfolio.
The 227-room property, operated by EVT Connect Hospitality, is superbly situated in the heart of Queenstown, just a short stroll from the lakefront and the town’s popular dining, retail and tourism precincts. This conversion represents a considered evolution of the asset, aligning its prime location, scale and performance profile with a premium brand proposition.
Published: Mon, 09 Feb 2026 08:17:19 +0000
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Global superstar Shakira, the Queen of Latin Pop, is set to perform live in Jordan for the very first time as part of her highly anticipated Las Mujeres Ya No Lloran World Tour, with an exclusive concert taking place on 28 March 2026 at Ayla Oasis Development in Aqaba. Organized by 165 Entertainment, the landmark event is supported by a strong coalition of national partners, including Ayla, Aqaba Special Economic Zone Authority (ASEZA), the Jordan Tourism Board, Hyatt Regency Aqaba Ayla Hotel, and Zain, reflecting a unified public-private effort to position Jordan as a premier destination for world-class entertainment and tourism.
Published: Mon, 09 Feb 2026 08:13:06 +0000
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Michael Owen’s Football Camp is returning to Avani+ Fares Maldives Resort for a second year, running from 31 March to 3 April 2026 as part of the resort’s Easter holiday programme. Following a strong debut in 2025, the camp will once again see children and teens join the former England striker for hands-on coaching sessions on Fares Island in Baa Atoll.
Published: Mon, 09 Feb 2026 08:10:21 +0000
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See Monterey has announced the launch of Monterey 1000, a year-long storytelling experience that brings more than a thousand years of Monterey County history to life. As the United States looks ahead to its 250th anniversary, Monterey 1000 (M1000) invites visitors to explore a broader timeline - one rooted in the people, places and ideas that have shaped the region and continue to define it today.
Published: Mon, 09 Feb 2026 08:06:48 +0000