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The World Sustainable Hospitality Alliance (the Alliance) and the World Sustainable Travel & Hospitality Awards (WSTHA) have announced the next chapter of their partnership, launching a multi-year programme that brings together the Alliance’s Summit and the WSTHA Awards into one landmark global platform for sustainable travel and tourism.
Published: Tue, 03 Mar 2026 10:03:16 +0000
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There is a particular energy that comes with a first appearance, and at ITB Berlin, that sense of anticipation surrounds Abu Dhabi‑headquartered STORY Hospitality as it steps onto the world’s leading travel trade stage for the very first time. Among the familiar names and long‑established exhibitors, STORY Hospitality arrives with a fresh narrative—one shaped by contemporary Middle Eastern hospitality and a clear ambition to connect with a global audience.
Published: Tue, 03 Mar 2026 07:47:57 +0000
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At ITB Berlin 2026, where the world’s travel industry gathers to take the pulse of the future, ONYX Hospitality Group arrives with a milestone worth celebrating. Sixty years into its journey, the Asia‑Pacific hospitality leader is using one of the globe’s most prestigious tourism fairs not only to mark an anniversary, but to reaffirm its vision for what modern hospitality can—and should—be.
The atmosphere around ONYX’s presence in Berlin is one of quiet confidence shaped by experience. Six decades in hospitality have given the group a deep understanding of how travel evolves, how guest expectations shift, and how cultures connect through meaningful stays. At ITB, ONYX is showcasing this legacy while firmly looking ahead, positioning itself as a brand that has grown alongside Asia‑Pacific tourism and helped define it.
Published: Tue, 03 Mar 2026 07:42:01 +0000
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Under the bright lights of ITB Berlin—one of the world’s most influential tourism fairs—Lanzarote is making its presence felt with quiet confidence and a clear sense of purpose. This is not an island content to simply sell sunshine and scenery. Instead, Lanzarote arrives in the German capital with a compelling message: the future of travel must be thoughtful, climate-conscious, and regenerative—and this Atlantic island has been living that philosophy for decades.
Published: Tue, 03 Mar 2026 07:37:05 +0000
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At ITB Berlin 2026, Sabre unveiled the culmination of a multiyear, once-in-a-generation rebuild of its technology, architecture, and operating foundations.
This transformation has unshackled the company to deliver a single, unified, AI-first platform, purpose-built for velocity to innovate for whatever comes next. In the first major milestone for the new Sabre, the company has seized a first-mover position in agentic travel – a clean break from legacy industry architectures that have constrained travel industry innovation for decades. This watershed moment is visually underscored by the debut of Sabre’s new brand identity, reflecting the reality of a company fundamentally reconstructed for what comes next.
Published: Tue, 03 Mar 2026 07:30:29 +0000
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Despite growing global tensions, Germans are spending more on travel than ever before. At the opening of ITB Berlin 2026 on Monday, Albin Loidl, President of the German Travel Association (DRV), gave a positive assessment of 2025 in travel. He also looked ahead to the coming summer with optimism. Holidaymakers were booking earlier and placing greater emphasis on safety and quality, said Loidl. With regard to the current developments in Iran, he stated that the situation was being monitored with great concern.
Published: Tue, 03 Mar 2026 07:28:32 +0000
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At the opening press conference of ITB Berlin 2026, Márcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola, highlighted the role of host country and welcomed the international media and industry representatives.
Published: Tue, 03 Mar 2026 07:24:59 +0000
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The ITB Travel & Tourism Report 2026/2027 shows that the mood in the industry is optimistic, but that strategic preparation often lags behind the challenges of an increasingly complex world.
According to data from the market research institute Phocuswright, the European and US travel markets are largely saturated. Speaking at the opening of ITB Berlin 2026 on Monday, Mitra Sorrells, CEO of the US institute said that despite this, she expected global annual growth of around 5.3 per cent until at least 2027. The driving forces were India and Latin America.
Published: Tue, 03 Mar 2026 07:21:23 +0000
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This summer, the golden cliffs of the Algarve will set the stage for an unforgettable evening as BRIT Award-winning and Grammy-nominated British singer-songwriter Jessie J headlines the 2026 Summer Gala at Pine Cliffs, a Luxury Collection Resort on 31 July 2026.
Published: Tue, 03 Mar 2026 07:14:23 +0000
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On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From 3 to 5 March, on its sixtieth anniversary, the World’s Leading B2B Travel Trade Show gathers nearly 6,000 exhibitors from more than 160 countries, underscoring its role as the main marketplace for international dialogue, economic prospects and strategic tourism issues of the future.
Published: Mon, 02 Mar 2026 16:21:56 +0000